DJ Obi is a Nigerian professional disc jockey and is the official disc jockey of Syndik8 Records. Born Obinna Levi Ajuonuma in April of 1985, he hails from the Eastern part of Nigeria, Ideato South of Imo State to be precise but was born and bred in Lagos State. He got his start in disc jockeying while still studying media, broadcasting, and communications at the Worcester State University, United States. After his education, he returned to Nigeria in 2012 to face his passion head-on, and thus began his rise to become one of Nigeria’s foremost disc jockeys.
In 2020, DJ Obi signed a management deal with Aristokrat 360, a record label housing Burna Boy, KelP, Seyi Shay, and Ghana’s Ceeza Milli. He has also been associated with artists like Grammy Award-winning Tpain, 2Baba, Naeto C, Davido, BankyW, Tiwa Savage, and other big names in the industry.
Ever since his entry into the entertainment industry, he’s gone on to win a couple of awards and had even attempted to break a World Guinness Book of Record with the longest set play ever. He had won the Best World DJ award in 2011 at the Nigerian Entertainment Awards even while he was in the states. And he was also nominated in 2016 for The Future Awards Africa Prize for Creative Professional. Coming into the game, DJ Obi has quite an impressive resume as he stands as the brand ambassador of Tag Heuer, Nike, Heineken, and a couple of other notable brands.
Some of his best highlights when it comes to performance are performing at the MTV Africa Music Awards and at the MOBO Wards. He has also performed at the Big Brother Naija 2020 Lockdown edition during their Saturday Night Party where he was criticized for making the party boring. In his defense, he said he wasn’t provided with the right equipment and there was a technical glitch. He said he could have easily walked away due to the crappy equipment he was presented with, he doesn’t bow to pressure.
Guinness World Record-Breaking
In 2016, DJ Obi attempted to break a world record (Which he actually did) when played music back-to-back for 10 days non-stop and failed to sleep for the 10 whopping days. He played the set at Sao Cafe in Lagos, Nigeria. it was a 240-hour marathon on the wheels of steel with a five minutes break every hour and one-hour break every 12 hours. he set what kept through was doing it in honour of his late father. The previous record was set by a Polish DJ known as Norbert Selmaj in 2014 in Dublin but was broken by Nigeria’s Obi.