Ruger Announces Sophomore Album Date with Freestyle Reveal

Ruger has taken an unconventional route to unveil the details of his upcoming album, opting for a dynamic freestyle rather than a traditional press release.

In a video shared on his social media on March 3rd, the Afrobeats star delivered a freestyle over Gyptian’s classic ‘Hold You–Hold Yuh’ instrumental, creatively unveiling details about his upcoming project.

According to the lyrics, the album—titled Why Always Ru—is set to drop on March 28th, featuring 13 tracks with a total runtime of 37 minutes. He also hinted at an upcoming tour kicking off in April and running through September.

Now operating under his self-run label, Blown Boy Ent., Ruger emphasized that his unconventional approach to the announcement reflects the label’s ethos of doing things differently.  

The announcement follows the release of his first single of the year, “Jay Jay,” and a strong 2024 run, setting the stage for what promises to be a defining moment in his