Davido & Director Pink Celebrate Plus-Size Beauty in “10 Kilo”
Riding on the hot wave and commercial success of his fifth studio album 5ive, Davido enlists the expertise of Director Pink to breathe life into the visuals of “10 Kilo”.
Not very often do you see materials representing plus-size women or men in this part of the world’s music scene. Even when they undoubtedly make up a significant part of an artist’s fanbase, inclusive portrayals remain rare. Davido, however, feels like one of the few artists with a genuine attentiveness to and understanding of inclusivity, particularly in music and music videos. With “10 Kilo”, he joins creative forces with Director Pink in what feels like a landmark moment for plus-size model representation in Afrobeats visuals. From the appearance of a plus-size lead vixen—the late Joy Ezenobie—in Davido’s 2015 smash hit “Dodo”, back when only society’s idea of “perfect” vixens dominated screens, to seeing multiple plus-size women take centre stage in the official music video for “10 Kilo”, this is an offering dedicated to body positivity and a specific weight class Davido has consistently celebrated.
Director Pink and Davido’s “10 Kilo” dismantles the tired notion that only a certain body type is worthy of big media moments. It’s a powerful yet light-hearted, alluring portrayal of beauty in its fullest form.
The video opens with “R&B”, featuring Shenseea & 450 from the 5ive album, soundtracking Davido and Zlatan’s walk out of an event before Davido steps into a GAC Motors van. The drive home is captured with sweeping aerial and side shots that highlight the vehicle’s presence as a muffled “10 Kilo” plays before being cued up to full volume.
It then cuts to a fashion runway showcase, complete with the breathtaking silhouette of a plus-size model, a backdrop honouring the late Sound Sultan, and Davido performing “10 Kilo” as he sings: “I know many different songs don come out, but my girl, if I no sing about you, wetin I wan sing o.”
Director Pink plays with colour in wardrobe choices, set design, and furnishings, creating a vibrant visual palette that matches the song’s celebratory tone. Beyond the masterful camera movements, Pink captures the essence of plus-size women in their dance, their stride, and the way they move—like a peaceful turbulence. The video wraps with a plus-size women’s party, as D’Prince and Peruzzi join Davido on the runway, closing with a homage shot of Sound Sultan’s Back ‘From The Future’ vinyl, hinting at the party’s continuation long after the cameras cut.
With “10 Kilo”, Davido not only extends his artistry but also his cultural impact, positioning body positivity as more than a passing statement but as an enduring part of his narrative. Davido and Director Pink have delivered a work that is celebratory without being performative, reaffirming his willingness to push boundaries and setting a precedent for inclusivity in African music videos.
